The correct way to pronounce 9 French brand names you’ve been saying all wrong

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Who hasn’t had one of those slightly embarrassing “seen-it-but-never-said-it” moments with a high-profile foreign brand?

Especially with a French brand.

Brands hailing from francophone speaking countries are tricky for an untrained ear, considering French is a language you can’t really pronounce phonetically.

But be it because of a language barrier or just simple unfamiliarity, below are some of the most frequently mispronounced French brand names accompanied with a Parisian’s pronunciation.

Merci a Lucas Paszkowiak pour la prononciation en Française.

AXIR Consulting

1. Yves Saint Laurent
Yves Saint Laurent

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The French fashion house was named after its founder Yves Saint Laurent who started the brand with his partner Pierre Bergé in 1961.

YSL is known for pioneering androgynous styles for women such as, Le Smoking suit, arguably the most classic tuxedo suit for females.

YSL sits alongside elite fashion houses like Chanel, Dior, Prada, and Louis Vuitton.

2. Hermès

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In 1837, Thierry Hermès opened his Parisian workshop crafting leather saddles and harnesses for carriages.

Hermès has expanded to specialize in luxury accessories, leather, clothing, and perfumes.

“Just to make sure that our customers are happy we also still dress horses as well as helicopters, cars, bicycles, boats, dogs and the occasional leopard,” the company notes.


3. L’Occitane en Provence
L’Occitane en Provence

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L’Occitane en Provence is an international retailer of skin care, fragrances, makeup, men’s products, hair care, and home products.

L’Occitane was founded in 1976 by Olivier Baussan and is based in Manosque, France.

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