16 hidden symbols in common food logos you’ve never noticed before


The INSIDER Summary: 

• These food logo designs have some hidden features to them that will probably come as a surprise. • There’s an actual Hershey’s Kiss in the Kisses logo.• Burger King’s logo has two beef patties in between the buns.

When it comes to marketing techniques, some classic food logos stand out in my mind, like the Quaker Oats colonial man, the golden arches of McDonald’s, and the bol ded white letters of Oreo. However, there are some food logos going beyond using visually catchy colors and text styles. Here is a list of some well-known food brands with hidden (and not-so-hidden) designs that are truly brilliant.

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This one is my favorite. Look at the two Ts in the middle of the bag—there are two figures sharing chips and dip together. This makes me want to become geometric and join them.

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Baskin Robbins
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Focus on the pink. Do you see the number 31? The 31 stands for the founders want for their customers to try a new flavor for every day of the month.


Toblerone is a company from Zermatt, Switzerland, home to the Matterhorn Mountain and also known as the “City of Bears.” There is a cute little bear hidden in the mountain to represent this.

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