A new, affordable naming startup for startups

 A few years ago, I launched a daily email newsletter, and I was ecstatic to be striking out on my own for the first time. Alas, just a few weeks after filing to secure a trademark,  an officious-sounding note appeared in my inbox, and soon after, I found myself shelling out $10,000 in lawyer’s fees over a short-lived trademark dispute. It wasn’t nearly as painful as it might…

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